Musik als Massenware

… immer und überall

Musik as a Commodity

Music has become a permanent feature of our lives. No radio station, no TV station, no department store, no restaurant does without using music. Music accompanies your every step. Music is a special language that conveys feelings and moods and has an animating effect. Influencing you unconsciously, it is to encourage you to buy things or helps you to recognise particular programmes or brands. In radio programmes, music is the most important part, which decides on the revenue and market share of the broadcast station.